Acoustic Genius
Member Comanpy: CUBOCC
Member Website: www.cubo.cc
Client: Samsung
Member Website: www.cubo.cc
Client: Samsung
PROJECT DESCRIPTION
For the much-anticipated launch of Samsung’s GALAXY X in Brazil, the team at CUBOCC, in partnership with Google, was determined to break through the crowded and competitive wireless telephony space in Latin America’s largest economy through an innovative campaign.
The agency’s creative technologists hacked Samsung phones and integrated them into helmets, sent the units to Sonar São Paulo (a major Music and New Media Art Festival in Brazil’s largest metropolis).and recorded the interaction between the crowd and the helmets + phones. The team at CUBOCC created a brand experience that, rather than being invasive, was relished and lauded by technology aficionadosat the event.
RESULTS
After the event, the scenes captured by the Cubocc team became the video for the
song Helix by French electronic group Justice.
This Showcase was orignally featured on the SoDA Report (Vol.1 2013). Click here to download the full report or visit SoDA's website. http://sodaspeaks.com/
